Tiger

Tiger is a British recording artist who rose to fame via TikTok in 2020. He was subsequently signed by IPR, a label created by Indigo Peak.

1999-2019: Early Life
Tiger London Stevens was born on September 21st, 1999 at Universal Hospital Lewisham, London and is the eldest son of musician Jack Stevens, born prior to Jack achieving notoriety with his debut single in 2004. Brought up in London, Tiger has witnessed his dad achieve global success and toured the world with him during the initial period of his career between 2004 and 2010. After Jack’s initial hiatus from music, Tiger relocated to the Cotswolds and attended private school in Gloucestershire.

2016-2020: Social Media Stardom
Tiger first rose to fame in 2016 when he joined Instagram. Initially making headlines for posting footage of his father, who had largely been out of the spotlight for a number of years. Tiger used the following he amassed to further his audience, posting live videos of him performing covers of popular tracks, pranking his family and working with brands to promote content. Eventually attracting an audience of 5 million followers, Tiger was approached to work as a model and appear on a number of reality TV shows which he refused. Tiger was an early user of video sharing website TikTok where he quickly amassed an audience of 10m followers.

2021: Recording Contract with IPR
In 2021, Tiger ‘broke the internet’ when it was revealed he was in a secret relationship with pop superstar Emily Henning, who was over twenty years his senior. The story caused waves across the world and was front-page news for several days., partially due to the age-gap but also as Emily was engaged to be married to another man, it also caused a temporary breakdown of Tiger’s relationship with his father Jack Stevens. All the attention caused Tiger’s online following to soar even further and he continued to post videos of him singing, eventually catching the eye of several record companies. Tiger eventually signed a deal with IPR the label owned by his step father Andre Cassenove as he felt this would give him the best ‘creative freedom’.

Poster Boy (2021)
Tiger’s debut single ‘Poster Boy’ was written and recorded with legendary Swedish producer Erik Lindström and featured a guest vocal from Kenya. The track also featured a writing credit from the Indigo Peak brothers. The track was premiered on Capital FM in the UK and received strong support from Capital and Radio 1 and was picked up in other territories including Ireland, Australia and Germany. The track debuted at number one on the official singles chart with sales in excess of 100,000 copies. The track proved a huge success for Tiger and was certified Gold for sales in excess of 400,000 copies on the official singles chart.

OOMF (2021)
After the success of his first single, Tiger announced 'OOMF' as his official second single for release on Friday 3rd September, 2021. The track is a chilled slice of tropical pop that was again produced by Erik Lindström and playfully poked fun at how all of lives have become digital based at the expense of real-life emotions. Unlike the first single, the track was released instantly after it's premiere.