Rich Youth

"Rich Youth" is the second single from Dakota Prescott's debut studio album Welcome To The Brat Pack. The single was released on 18 July 2016 via Digital Download and physical release through Next Generation Records. The song received positive reviews from pop music critics who praised the songs unique lyrical theme. Upon it's release, "Rich Youth" charted at #1 on the UK Singles Chart, giving Dakota her second consecutive #1 single.

Background
On 23 May, Dakota revealed via instagram that she had just finished shooting the music video for her second single. On 13 June, she tweeted that the next single would be "Rich Youth".

Release and reception
K. Ross Hoffman from Allmusic had highlighted the track as an album standout, saying " "Rich Youth" bursts out of the gate with majestic, menacing string stabs and a driving synth-rock pulse beneath its stuttered verses and breathlessly obsessive refrain." Emily Mackay from NME gave it a positive remark from the album review as she described the song as "raunchy". Evan Sawdey from PopMatters highlighted "Rich Youth" as a standout, saying "some of the pops biggest girls didn't get it right this early on in their career. Dakota is setting herself up for a huge career."

Track listing

 * Digital download
 * 1) "Rich Youth"


 * Digital EP
 * 1) "Rich Youth" –
 * 2) "Rich Youth" (Wideboys Remix)
 * 3) "Rich Youth" (Cahill Remix)
 * 4) "Rich Youth" (Accoustic)

Music Video
The music video premiered on July 12. The video begins with Dakota waking up in the morning. She grabs a huge pile of money that is on the floor beside her bed and throws it across the room at her alarm clock, knocking it to the floor and smashing it. She gets out of bed and comes downstairs into her kitchen, where her mother is dressed like a somewhat 1960's traditional housewife. She hands Dakota's father a cup of coffee, her hands trembling as she does so. Dakota's father is dressed as a smart business man. He doesn't look up from his newspaper as the coffee is handed to him. She walks past Dakota and smiles at her, when her black eye becomes noticeable. She leaves the room and Dakota sits beside her father. “Daddy I have a problem” Dakota says, and without looking at, her father pulls out money from his pocket and hands it to her. Dakota kisses him on the cheek and leaves the house as her school bus arrives outside.

The song begins as Dakota is greeted at the bus doors by her gang of “uber rich and cool girls”. She gets on the bus and points towards the door. All the other schoolkids on the bus look concerned and they run off the bus as Dakota and her gang get the full bus to themselves and everyone else walks. Dakota dances around the bus with her friends, having a laugh and singing the song. Eventually, she throws the bus driver out the window. Hey, she's part of the rich youth, societies rules don't apply to her, didn't you know!? Dakota drives the bus herself, and ends up driving it through the school fence and straight onto the track field.

Throughout the rest of the video, scenes of Dakota dancing and singing on top of the crashed bus are shown. Dakota gets to school and dances about in the school corridors. Candi walks past her, and the words “Candi: Fellow rich bitch” appear on the screen. The girls greet one another with a kiss on the cheek and walk together. Various more scenes are shown where the girls act wild and show total disregard for others, such as in the cafeteria they start a food fight, Candi ties up a teacher and dances on her desk, and Dakota breaks into the drama department with her gang and tries on all the clothes. Eventually, the pair are called to the headteachers office where they are told they're being suspended and not allowed to prom. The girls leave his office.

At the prom, there are bouncers outside, looking at a piece of paper that has a picture of Dakota and Candi along with the words “Do not let in” underneath in bold red. Dakota and Candi are seen inside a plane. They begin to throw money out of it, making it rain money outside the prom. The bouncers get on the floor and begin picking up all the money on the floor. The girls then parachute out of the plane and land straight in the middle of prom, crashing through the roof in style. The teachers inside look furious but can't stop them, as the girls dance, laugh and sing the final part of the song. The words Rich Youth appear on the screen as Dakota punches the screen and the camera falls to the floor.

Chart performance
The single was released on 18 July, 2016. It debuted at #4 in the UK. Although not a dreadful position, the song performed worse than expected, especially in comparison to her former single "The Recipe", which sold 20,000 copies more than it in it's first week. Despite this, the single was only 8,000 sales away from #1. In it's second week on the chart however, it made a surprise rise to #1, beating new entries from Shell Ruin and Lindsay Belle. It peaked at #17 on the Airplay chart before its release, and rose to #7 upon release. The week after its initial release it rose to #2. The song debuted at #3 on the download chart and rose to #2 the week after release.

Chart Run
TOTAL: 284,770
 * Week 1: #4 - 72,664
 * Week 2: #1 - 99,424
 * Week 3: #5 - 76,888
 * Week 4: #11 - 35,794