World Go Round

"World Go Round" is a song recorded by London recording artist Aurora Reed for her second studio album Haute Mess (2012). The song is due to be released in May 2013, as the 3rd physical release from the album (5th overall). It will also serve as the first international single for Aurora. The track was written by Aurora Reed and renowned British producer Nelle Hooper, with production by the latter. It also features additional vocals from the London African Gospel Choir. It is a midtempo, atmospheric R&B song, that takes influence from breakbeat & trip hop. The song tells Aurora's story of trying to find the one love that will make her life.

Writing and production
The song was written by Aurora & Nelle Hooper, a producer who Aurora claims she had been desperate to work with, claiming that some of the music he had worked on had "Shaped a generation of girls like her." Wanting to bring an authentic British sound to her album, Aurora booked studio time with the producer - being influenced by his previous trip hop and breakbeat tracks. The two created two tracks - the reggae tinged I Fold and World Go Round. In an interview with SOUND Magazine, Aurora stated: "The song is a very philosophical song for me, Nelle [Hooper] is a very mature guy, he's been around the block a bit. We were discussing love, and how we all see it as such an important thing. But really, who has felt the feelings they should feel in love? I've never been so in love that I'd die for someone, or know they'd die for me. I've never had that kind of feeling, and will I ever get to feel it? When is it my go? When am I going to find someone so important that I physically won't know how to live without them?"

The song also features vocals from the London African Gospel Choir, as Aurora said she felt that the song needed to play on it's 'ethereal' roots to really lift the song. Aurora stated that performing with the choir felt like her career had come full circle - as this is how Aurora first got into music at the tender age of 10.

Release
On March 19th, 2013, Aurora announced that the track would serve as the 3rd UK single from the album Haute Mess on May 20th. She also announced that the song would serve as her debut single in the US, after gaining airplay credentials with her previous single The Other Side of Tonight.

Composition
World Go Round is primarly an r'n'b/soul song, that features elements of trip hop and breakbeat, alongside gospel - featuring the London African Gospel Choir. The song has a duration of 4 minutes and 8 seconds. The song contains a very heavy 4/4 drum beat, with a distinctive piano sound and synthesizers, alongside trumpets and saxophones. NME Magazine, who previewed the track before the album's release, praised the song as it's "Angst, hard beats and lovelorn lyrics clash together perfectly", commenting that the lyrical content of the song "Sees Aurora list off sets of love clichés, such as the fight for love, one's that got away, tears on her pillow and hearts on her sleeve - before deliberately inverting the theme as she claims she would love to feel herself, and find someone to fight for her." The song was consistently hand picked as a favourite from the album by several critics.

Video
The video for the track was announced to be directed by Floria Sigmondisi - a 2 day shoot over the 19th and 20th of March.

Format and track listing

 * Digital download
 * 1) "World Go Round" - 4:08
 * 2) "World Go Round" (Live from Aurora's Acoustic Sessions) - 3:56


 * Physical Format
 * 1) "World Go Round" - 4:08
 * 2) "World Go Round" (Live from Aurora's Acoustic Sessions) - 3:56
 * 3) "World Go Round" (TBA Remix) - TBA
 * 4) "TBA" (New B Side)