Luna

Luna is the tenth studio album by British recording artist Shell Ruin. It was first released by Fusion Records on July 10, 2017. Ruin experiments with country and folk music on Luna, which is considered to be one of Ruin's most personal records. The album explores soft rock, folk and country styles in order to create a more analog sound and emphasize Ruin's vocal abilities, unlike her previous album Nocturne (2016). Lyrically, the album includes themes of family, relationships and is a "healing" record during the current political climate.

After living in in New York for a decade, Ruin relocated her family to Laurel Canyon, Los Angeles in 2016. Known for its rich musical history in the 1960s and 70s, Ruin became inspired by the likes of Carole King, Joni Mitchell and Mama Cass Elliott. Ruin worked closely friend and frequent collaborator Alesha and a collective of female musicians she met in Los Angeles. The four musicians would later become Ruin's permanent touring band while promoting Luna, taking on the name the Ida Rose Band.

Background and development
Ruin released her ninth studio album Nocturne in 2016. Inspired by Ruin's late night after parties during touring, Nocturne explored deeply personal subject matters through R&B and trap music. The lead single "Same Parties" and its parent album both debuted at number one of the Official Charts. Nocturne spawned two more number one singles in the form of "Emilio" and "Daddy Issues". To promote the album, Ruin embarked on a Club Tour and the Nocturne World Tour which became Ruin's most commercially successful tour to date.

After living in New York for a decade, Ruin and her two children relocated permanently to Los Angeles. Living in a modest mansion in the hills of Laurel Canyon, Ruin became immersed in the region's rich musical history – specifically iconic music of the 1960s and 70s such as Joni Mitchell and Linda Ronstadt. Ruin recounted a story during an interview with Rolling Stone magazine whereby she purchased two iconic albums of this era. "When I moved to L.A. at 17, I spent my last $20 on History: America's Greatest Hits (1975) and Trio (1985) [a collaborative album between Dolly Parton, Linda Ronstaft and Emmylou Harris]. I played those two records to death and they inspired songs I wrote for my first record. I feel like moving back to Los Angeles and recording my tenth album over a decade later, I've come full circle". Additionally, Ruin had previously expressed years prior that her favourite album of all time was Quarter Moon in a Ten Cent Town (1978) by Emmylou Harris. Ruin began recording the album in February 2017 at the Sunset Sound Recorders studios in Hollywood, California – the same studio where The Beach Boys recorded Pet Sounds (1966) and Led Zeppelin wrote and recorded several of their biggest records.

Concept and artwork
Unlike her previous albums which were conceptualised before writing or recording took place, Ruin says Luna came about in a more organic way. After moving to Laurel Canyon, Ruin began reading about the history and musical collaborations in the 1970s. While reading an old edition of Vanity Fair, she came across the article An Oral History of Laurel Canyon: The 60s and 70s Music Mecca by Lisa Robinson. Ruin further studied music of the era, buying old vinyl records from nearby thrift stores and watching concerts online. Ruin was heavily inspired by Joni Mitchell, Emmylou Harris and Mama Cass Elliott of the Mamas and the Papas. While reading the Vanity Fair article, English singer-songwriter Graham Nash described Cass Elliot as "the Gertrude Stein of Laurel Canyon" — that she had a "salon" similar to the one at 27 Rue de Fleurus in Paris in the 1920s. Cass brought her friends from the music and movie worlds together. She was a conversationalist and a storyteller who could hold forth on anything and everything, and according to Stephen Stills "you could always go over there. But call first." Ruin felt inspired by the sense of collaboration and creative spirit, and wanted to bring back part of the music scene of Laurel Canyon in the '70s, inviting Alesha to her house to begin work on her tenth studio album. Alesha also inspired the direction of the album having experimented with country and folk music on The White Album (2016). After two weeks of writing, Ruin recruited a four piece collective of female musicians. Bronwyn Jones (guitar, keyboards), Caroline Lindberg (guitar, synths), Alegra Lanois (bass) and Delilah Auldridge (drums) all moved into Ruin's house where she, Alesha and the girls worked for a month during early 2017 conceptualising the record. The album was completed at Sunset Studio Recorders in Hollywood, California in April 2017, with Ruin and Alesha producing the entirety of the album and Auldridge stepping in as engineer during the final days of recording.

The album title is in reference to Ruin's daughter, Zowie Zephyr Luna Lily. The album cover was designed by Ruin's close friend and creative director Mat Maitland. Ruin was inspired by the designs of vintage tins, typically used to store tobacco and candy. Housed within a tin box, the outer packaging featured the main front cover – a pastel lavender design featuring a moon motif, country western lettering and a new logo designed specifically for the album campaign. The cover and logo were heavily inspired by the Carpenters self-titled 1971 album. Within the tin case, one half holds the disc on a suede holder, the other containing a booklet which featured an alternative cover featuring a black and white photo of Ruin, taken by Inez and Vinoodh. The album booklet contains further photos from the shoot, along with hand drawn illustrations and personal photos taken on the set. Ruin was praised for the album packaging, which is her most elaborate yet. Speaking to The New York Times, Ruin said "nobody buys CDs anymore, so I can afford to make the packaging really pretty for those who still want them for their collections".

Personnel

 * Shell Ruin – vocals, producer, acoustic guitar, piano
 * Alesha Roosevelt – producer, harmony vocals, guitar, percussion
 * Bronwyn Jones – guitar, keyboards, electronics
 * Caroline Lindberg – guitar, synthesizer, drums
 * Alegra Lanois – bass, mandolin, harmony vocals
 * Delilah Auldridge – drums, keyboards, engineer
 * Inez and Vinoodh – photography
 * Big Active – art direction