Tiger

Tiger is a British recording artist who rose to fame via Instagram and TikTok. He was subsequently signed by IPR, a label created by Indigo Peak.

1999-2019: Early Life
Tyler London Stevens was born on September 21st, 1999 at University Hospital, Lewisham and is the eldest child of popstar Jack Stevens. Given the nickname Tiger by his friends, he was just four years old when his father achieved worldwide fame with his debut album in 2004 and spent his formative years following Jack around the world. After his father’s initial hiatus from music, Tiger relocated to the Cotswolds where he attended school in Gloucestershire.

2016-2020: Social Media Stardom
Tiger first rose to fame in 2016 when he joined social media network Instagram making headlines by posting footage of Jack who had largely been absent from the spotlight for a number of years. Tiger used his increasing profile to further his audience, posting videos of him performing covers of popular tracks, pranking his Dad and working with brands to promote content. Eventually, Tiger amassed a following of five million followers. Tiger was an early user of video sharing website TikTok where he currently has over 20 million followers.

2020-2021: Breaking The Internet & Record Deal
In 2020, Tiger ‘broke the internet’ when it was revealed he was in a relationship with popstar Emily Henning, twenty years his senior. The revelation caused huge press attention and also a temporary breakdown in the relationship with his father Jack Stevens. Shortly after news of the story broke, Tiger revealed he had signed a record deal with IPR and would release his debut single in the Summer of 2021.

2021: Poster Boy
After a number of recording sessions across the Spring of 2020, ‘Poster Boy’ was officially chosen as Tiger’s debut single by IPR who also secured a guest spot from worldwide rap star Kenya who provided guest vocals on the track. A huge social media and online campaign promoted the single in the run up to it’s May release, while Tiger also appeared on television and radio shows around the world. ‘Poster Boy’ would go on to chart at number one on the official singles chart and was certified Gold for sales in excess of 430,000 copies.

Keen to keep up momentum, Tiger followed up ‘Poster Boy’ with the Gold certified ‘OOMF and Platinum selling ‘Let's Run Away... with rap newcomer Monie X in the Summer of 2021. The later which was included on the chart-topping soundtrack of Emily Henning's debut film LIAR. Both tracks topped the charts and saw Tiger’s profile raise significantly with high profile appearances on shows including Strictly Come Dancing in the UK and The Late Late Show in the USA. Tiger continued to record his debut album which was initially announced for a Summer release, before being delayed to November and then ultimately being cancelled in a dispute with label IPR.

2021: Friendzone + Debut Album
After spending the Autumn working on new music, Tiger’s debut album Tiger was released in December 2021, alongside the lead single Friendzone. Described as a cross between an EP and a mini-album, the release featured all of Tiger’s previous singles, a handful of new tracks, including a duet with Kode Bleu and his ‘Cinderella’ collaboration with Elena.

Friendzone became Tiger’s fourth number one single and has since been certified Platinum for sales in excess of 600,000. In a May 2022 article, music journal The Tab described the track as “Tiger’s best single” and the song was also nominated in the Single Of The Year category at the Urapopstar Critics Choice Awards. The album has to date spent seven non-consecutive weeks on top of the album chart and has been certified Diamond for sales of in excess of 1,500,000 copies.

The fifth single from the album was fan-favourite ‘The Ick with Kode Bleu. The track drew comparisons to ‘Trendy Pop Boys’ the legendary single by Tiger’s father Jack Stevens and was described by Tiger as an “absolute dick slapper of a pop song”. The track topped the singles chart and has been certified Platinum by the official Urapopstar charts company.

2022: TL;DR + Deluxe Edition
Tiger spent the early part of 2022 in rehearsals for his first ever arena tour. The For Your Pleasure Tour saw Tiger play ten arena dates across the UK & Ireland where he was joined by Monie X and Diablo. The tour received mixed reviews from critics who mainly criticised Tiger’s lack of material to fill a headline show.

In April 2022, Tiger released a brand new track TLDR which he recorded with Connor Wilder. Described as an ‘up-beat fun pop track’ the song was the lead from a digital re-issue of the Tiger album which saw two brand new tracks added to streaming services. ‘TLDR’ debuted at number one on the official singles chart and the album re-climbed to number two in the official charts.

In May 2022, Tiger announced ‘Hot & Heavy’ which was produced by up and coming DJ Naoto as the final single from the album, the single charted at number one.

In June 2022, Tiger joined Indigo Peak on their Indigo Peak & Co. Stadium Tour of the UK but left the tour after the birth of his first on Lion with partner Emily Henning. The star was then featured on the remix of 'Baecation'' with Monie X which charted at number one.

2023: Tigernation + Label Split
In 2023, Tiger launched his second album TIGERNATION which featured the lead single Dance With Me a collaboration with Anders and TikTok sensation Billie-Marie. The album saw Tiger work with Erik Lindstrom and featured appearances from Kode Bleu, Monie X, Connor Wilder and Zowie.

Despite an extensive promotional campaign the record's first single Dance With Me was deemed a commercial failure when it reached number five in the official charts, becoming Tiger's first single as a lead artist to miss the number one spot. The album faired better, peaking at number one but failing to match the sales of his debut. To date the album has sold 445,000 copies and has been certified silver. The fall out from the campaign caused tension between Tiger and label IPR, ultimately leading to them parting ways in October 2023.

2023: Bad Decisions
Following the split from IPR, Tiger established his own label TGRR and kept all rights to his masters. He relaunched the 'Tigernation' album campaign with the release of it's second single 'Bad Decisions'

Personal Life
Tiger is the eldest son of Jack Stevens and is in a relationship with Emily Henning, they have a child together called Lion.

Tiger is often spotted with fellow celebrity off-spring Kode Bleu and Zowie as well as rapper Monie X and producer Connor Wilder.

Tours

 * FYP Tour (2022)
 * Indigo Peak & Co (Opening Act for Indigo Peak) (2022)