Grandeur by Alesha

Grandeur by Alesha is a lifestyle brand by British recording artist Alesha. Considered an upscale fashion line, Grandeur by Alesha was founded as a women's clothing brand in 2010. It was sold exclusively at Barneys New York and Saks Fifth Avenue in the United States and at Selfridge's in the United Kingdom, breaking sales records by becoming the fastest-selling celebrity fashion line in history. In January 2011, both handbag and footwear ranges were added to the brand. Alesha released her first fragrance, titled Velvet Aura, in 2014, followed by the offshoot Velvet Aura: Earth. Grandeur by Alesha announced its second fragrance, Royal Mistress, in April 2016.