Beg, Borrow, Steal

"Beg, Borrow, Steal" is a single by American industrial pop-rock singer Amy-Jayne and Russian-American singer-rapper L.E.X, due for release in the UK on May 19th, 2014. The collaboration is quickly gaining ground on radio after the success of Amy-Jayne's debut single. "Beg, Borrow, Steal" is the second single to be taken from Amy-Jayne's forthcoming debut album "Rock City", and is also the lead single from "The Collective", a collection of duets and collaborations that L.E.X has done.

Background
Amy-Jayne walked in a fashion show in March 2014, showcasing some of her own design work. Chance would have it that Svetlana Alexandrova was modelling in the same show. Svetlana met with Amy, who'd told her about her music aspirations, and that she was looking for a rapper to appear on a future single. Svetlana referred Amy to her husband, singer-rapper L.E.X. Initially, L.E.X was reluctant to collaborate with Amy because he had concerns that their musical styles were just too different to be compatible but he took the chance and entered the studio with Amy after she played for him the original solo demo. L.E.X worked extensively with Amy on the melody of the song, which eventuated in him taking on some of the vocal duties on the track alongside the rap verse he was contributing to the song. He and Amy have spoken positively of each other's work ethic and the strength of their collaborative effort.

Reception
L.E.X teased "Beg, Borrow, Steal" in early April, and within 48 hours of his leaked snippet the full track had been premiered by Amy-Jayne. The industry praised the song for its cohesion from unlikely duet partners, and for taking both artists out of their comfort zones. For L.E.X, this was recording something with a much heavier rock flavour as opposed to his usual urban/R'n'B stylings, while for Amy-Jayne it was venturing outside of her roots in rock music on a pop-rock cover of "Pick Up The Phone" by Electra, and dipping her toes in L.E.X's genre on a Live Lounge performance of "Satellite" by Aurora Reed and Rory Jacobs. The positive reaction to the single has seen it ascend the UK airplay chart at a steady pace since its debut.

Tracklisting

 * Promo CD
 * 1) "Beg, Borrow, Steal"
 * 2) "Beg, Borrow, Steal" (Instrumental)
 * 3) "Beg, Borrow, Steal" (Acappella)


 * CD Single
 * 1) "Beg, Borrow, Steal"
 * 2) "Beg, Borrow, Steal" (RedOne Mix)
 * 3) "Pick Up The Phone" (Electra Cover - Amy-Jayne Solo)
 * 4) "Deafening Heartbeat" (Malaya Cover - L.E.X Solo)


 * Digital Remix EP
 * 1) "Beg, Borrow, Steal"
 * 2) "Beg, Borrow, Steal" (BT's Digital Theft Mix)
 * 3) "Beg, Borrow, Steal" (Armin Van Buuren Remix)
 * 4) "Beg, Borrow, Steal" (Wax Motif Remix)
 * 5) "Beg, Borrow, Steal" (Instrumental)

Music Video
The "Beg, Borrow, Steal" video has yet to be released.

Chart Performance
To date the single has peaked at #17 on the airplay chart, in its third week charting. The single's commercial release is forthcoming.

Chart Run
TBR