Gnosh

Gnosh (stylized as gnosh) is a lifestyle brand launched by singer Shell Ruin in January 2017. Ruin released the New York Times Bestseller Wellness & Being in January 2017 and announced shortly afterwards that gnosh would be launched as a complimentary website providing advice on vegan recipes, cosmetics and clothing.

Since its launch, gnosh has expanded into e-commerce, collaborating with celebrity chefs, sustainably sourced fashion brands, organic and cruelty-free cosmetic ranges and launching pop-up shops, as well as a wellness summit.

Website
The website gnosh website began as a weekly newsletter in early 2016. This was followed by an Instagram account which showcased recipes, as well as other vegan beauty tips, brands and clothing ideas. The website gnosh.com was launched in January 2017 to coincide with the release of Ruin's book Wellness & Being.

Magazine
The gnosh magazine was initially published monthly via the website and included a round-up of all of the month's best posts, as well as exclusive content available for £5.99. The first physical magazine was published in July 2017 and is available in a select list of retailers worldwide and via the online shop.