Shell Ruin

Shell Ruin (born August 10, 1985) is a British singer, songwriter, and actress.

Ruin rose to fame in the early 2000s, performing as part of the sister duo Voguegirl and initially as a solo act under the name Shell Wilson. Ruin released two albums under these guises, to mediocre critical and commercial success. In the years following her early music career, Ruin made her name as a socialite in London in the mid-2000s before returning to music in 2007.

Following a two year hiatus from music, Ruin released Kill Pop and The Dirty Is Done respectively 2007. With her third studio album The Dirty Is Done she made her breakthrough, cementing her status as a credible performer and songwriter.

In 2008 Ruin released Charm Offensive which saw her experiment with more alternative sounds and steer away from the pop direction of her previous work. In doing so, Ruin introduced herself to new musical audiences. She later returned to her pop roots, releasing Never Stop in 2009. The album was Ruin's most succesfull to date, spawning a string of Top 10 singles including "Love, Inc.", "Joy Division" and "Politics of Love".

At the end of the decade, Ruin's behavior became erratic, at one point faking her own death for a year. She returned in 2011 and released Panic Station. The album leaned towards a more urban-pop sound and was hailed as a return to form for Ruin but the album and its singles "Living Proof" and "Dictator" were both commercial failures. Following this Ruin took an unofficial hiatus from music.

After four years out of the spotlight, Ruin made a surprise announcement in 2015 that she would release a new studio album, Play. Following in the footsteps of long-time friend and collaborator Alesha, the album would be the first time the pair had worked together since 2009.

2004—2005: Career beginnings
Further information: London Brat Pack

Performing under the name Shell Wilson, Voguegirl released their debut single "Go" in August 2004, which failed to receive positive reviews and did not gather much success, along with their debut album Drab Subscription. They also embarked on the Voguegirl Present... Live and More!' tour, which sold considerably well. "I am quite proud of that album, it has more of a reflection of myself than the Stories of a Girl album" said Shell in the April 2006 edition of i-D magazine. After the cancelled release of a follow-up single, the duo disbanded. Ruin signed a solo contact soon after and released debut single "Not a Love Song" in October 2004.

Ruin returned at the end of December to start the promotional campaign for her debut solo album, Stories of a Girl, which was released on January 17, 2005. The album has become a cult pop-rock album, influencing a wave of young female artists after her, including Taylor Brookes and Josie Matthews. The second single to be taken from the album was "Boys & Girls." Both the single and album charted at number six in the UK, despite a short absence. It was announced shortly after that Ruin would not release a third single from the album. Ruin also embarked on her first international solo tour, Boys and Girls of America. Ruin toured the Americas for two months before cancelling the last leg of the tour.

Between February and June 2005, Ruin started recording for a more electro-pop influenced album. Ruin released a third single in August 2005; seven months after the release of Stories of a Girl. Ruin showcased this new, electro sound and released "Loving Is Easy."

Ruin was long associated with a circle of female musicians known collectively by the media as the 'London Brat Pack.' The group consisted of female artists including Alesha, Taylor Brookes, Kati, Josie Matthews and self-proclaimed mother of the group, Buffi. The group tend to drift apart from time to time and have endured several highly publicised fall-outs. As a group they were considered to be some of the most sought after celebrities in the year 2005.

After the cancellation of her second studio album in the fall of 2005, Ruin stopped working on new material but didn't leave the media spotlight. Throughout 2006, she participated in numerous charity events for Save the Children and UNICEF, and made a television appearance on Red Nose Day in March of that year.Ruin became more known for her appearances at fashion events and her social circle rather than her earlier music success. Ruin made several appearances in magazines such as i-D and POP, securing her position as 'one to watch' in the fashion world. She publicly expressed her dislike for the music industry on many occasions. In an interview with i-D in April 2006, Ruin said "As soon as I signed with a major label, I had no control over anything [...] I was too controlled. I sacrificed my music and my image."

In June 2006, Ruin announced on her official blog that Wonderland was a possible title for her second studio album. Soon after, two untitled songs leaked onto the internet, however it would be a further six months before any official news surfaced. In December 2006, Ruin co-hosted The Clothes Show Live at the Birmingham NEC. During this time she changed her name from Shell Wilson to Shell Ruin. Ruin has never commented on the name change other than to say she had been going under this alias since 2006.

2007: Breakthrough and The Dirty Is Done
On February 11, 2007, Ruin's new record label Ensemble issued a press release for her second studio album. The title was confirmed as Kill Pop, with "Jealous Girls" as its second single. The album received critical acclaim thanks to its impressive list of producers which included Alesha, Ivy, girlASKboy, Buffi and Jack Stevens. On April 1, 2007, "Jealous Girls" charted, and peaked, at number four in the UK. The following week, Kill Pop also debuted at number four. Soon after the release of her second studio album, it was announced that Ruin would go on a nation-wide tour.

In May 2007, Ruin, Alesha, Buffi and Taylor Brookes announced that they would release the "Power Power" EP on July 9, 2007. The EP consisted of two brand new tracks, "Power Power" and "Cherry Bomb," plus eight re-recorded songs taken from their current studio albums. The EP was met by rave reviews from critics and fans alike and the promotional campaign kicked off with immense hype from the media. Adverts ran on Channel 4 throughout the campaign and both songs were A-listed by BBC Radio 1 within the first week of their initial release.

Ruin started recording her third studio album, The Dirty Is Done in mid-2007, before its commercial release in the fall. The album was mainly written and produced by Ruin, with contributions from Alesha on "Intro" and "Kitsch Bitch Kool." Ruin recorded her collaboration "Strangers with Candy" with Cleo Clarice shortly after Clarice gave birth in 2007.

The album's sound was described as "bigger" by Ruin in an interview with POP magazine which was conducted in July, where she also stated that "The sound is a lot more complicated. I thought Kill Pop was quite 'alternative' sound-wise, but the songs on this album are a lot bigger and lyrically a lot more challenging ... I love it."

Ruin released the first single "My Teaches" to huge commercial success, becoming one of her biggest selling singles to date and being certified Platinum soon after its release. Despite this, Ruin abandon the project, leaving her record company Ensemble to release two further singles without music videos or promotion. "Hair of the Dog" was released to moderate success in January 2008, and won Ruin her first Urapopstar Award for the category of Best Songwriter. The album's third single "Gasoline" was used to advertise the American television show Gossip Girl in the UK.

2008: Artistic growth, motherhood and Charm Offensive
In June 2008, Ensemble reissued The Dirty Is Done, presumably because of Ruin's recent praise for her songwriting abilities. The new songs included on the reissued version of the album, including the lead single "El Bastardo," are all out-takes from album's recording sessions. "El Bastardo" entering the Top 10, marked the return to work for Ruin. On August 22, "In for the Kill," a duet with Jack Stevens, was released as the final single from the album. The song became Ruin's first, and Stevens' thirteenth number one single.

Recording sessions for the Ruin's fourth studio album took place between March and June 2008. In an interview with Baby Baby Baby magazine, Ruin said "There are songs on this album which are completely made up of percussion, guitar, keyboards, that sort of stuff. A lot of the songs are very minimal, and more personal to me." The album, Charm Offensive, was released on 22 September, 2008. The album is significant in that it marks the third change of direction for Ruin, and was her highest charting to date, debuting at number two.

2009: Commercial success and Never Stop
Ruin confirmed to BlackBook magazine in March 2009 that she was recording her fifth studio album, scheduled for release in summer 2009. The album was described by Ruin as "a more pop vision, and more commercial than Charm Offensive." Ruin released her fifth studio album, Never Stop, on May 11, 2009. The first single to be released from the album was "Love, Inc.," a song which touched upon the current global recession. The album saw Ruin return to the more commercial sound and image of her earlier eras. Ruin released the second single from the album, "Joy Division", in June 2009.

Ruin made a prominent appearance and is credited as co-director for Alesha's "Brooklyn to Brixton" music video, which was premiered on 5 June, 2009. Ruin wrote both songs on the double A-side Tiara Coles single "Body Phenomenon"/"Crowd Control" and features on the latter. The single was postponed twice and eventually cancelled. In August 2009, 4Music aired an edited version of the 2008 documentary Deep Comatose, which was renamed Shell Ruin: What Became of Me.

"Delusions of Grandeur", a duet with Alesha, was released on November 16, 2009. Ruin had performed the song at the Urapopstar Awards just hours before faking her death. Self-hyped as one of their best singles yet, the song received universal acclaim from music critics. It topped the singles chart upon its release, making it Ruin's second number one. The Agony and the Ecstasy, a greatest hits collection, was released three weeks after the single. It charted at number five and was certified silver within two weeks.

2010-2011: The Holy Trinity years and Panic Station
Towards the end of the decade, Ruin's behavior became more and more erratic. At the end of 2009, she cancelled her 90-date Live at Last! world tour without explanation and six weeks later faked her own death. Ruin spent most of 2010 in hiding in Morocco with her three-year-old daughter Lily.

In December 2010, Ruin came out of hiding and embarked on a tour of small venues in the UK, performing all new material. All of the sold-out shows received poor reviews, with the British press disapproving of Ruin's new rock direction. Her sixth studio album, Original Doll, was scheduled to be released in January 2011 but was cancelled weeks before release.. The majority of the material on the LP was unrecognisable in comparison to "the Shellesha sound" which Ruin and Kurdadze had been building on since 2007. The LP contained almost no "radio-friendly" material. In February of that year however, Ruin made a successful live comeback at the Urapopstar Awards, where she performed a medley alongside Alesha and Putanovska. The military themed performance would be the inspiration behind Ruin's next studio album.

Less than six months later, Ruin released her seventh studio album, Panic Station. The album was cited as a return to form for Ruin, who received mainly positive reviews for the album. However, journalists began reporting of "The Shell Ruin effect", which included bias negative reviews of her music and a shift in public perception since her staged death in 2009. Both lead singles, "Living Proof" and "Dictator", sold poorly world-wide despite positive reviews.

Shortly after the failure of the Panic Station era, Ruin announced that she would be taking an indefinite break from music and focusing on her acting career. In August 2011, Ruin released The Albums box set which debuted at #7 with sales of over 50,000 - her most successful endeavor in two years.

2015: Return to music and Play
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Music production
Main article: Shell Ruin production discography

Ruin is a Urapopstar Award-nominated and sought-after songwriter and producer. Working both alone since the beginning of her career and with Alesha since 2007, Ruin has become renowned for her compositions. In 2005, Ruin wrote and produced Kati's second single "Morning After Blues" and Izzy's debut single "Tonight". The following year, Ruin wrote several songs for Kati's Asian-only album, Antidote.

In 2007, Ruin wrote the number one single "Bad Boyfriend" for IDOL winner Stacy Hart. They continued their work together in 2009 when Ruin penned the lead single and several songs for her second studio album. In 2008, Ruin worked closely with Tiara Coles when writing her second studio album, Philharmonic CameraFlash Chronic. Ruin wrote and produced seven songs for the album.

Ruin has also become renowned for her work with Alesha. The pair have worked closely on each other's studio albums since 2007. Ruin wrote both the lead singles from The Second Coming and Bigger Than God respectively. Emily Henning's entire third studio album, due in November, was written and produced by Alesha and Ruin. Henning, who was inspired by Alesha's "darker" compositions for Matthews' 2007 album Resurrection, hoped to move away from what she described as a "commercial sound", in favour of more creativity and a darker edge to her music. Alesha and Ruin often works with Putanovska. Her fifth album The Glitterati features Ruin's productions, such as the lead single "Worship Me (Song 4 Putanovska)" and two other songs.

Other artists to perform works by Ruin include Jack Stevens, Intoxicated, Arwyn Knight, Sandi Cohen and Twisted Disco.

Awards and recognition
Ruin has made numerous appearances at the annual Urapopstar Awards; the first being in 2005. She presented a second award at the 2006 ceremony when she famously appeared on stage with Annalina Sweden and Vivian. Ruin was later rushed to A&E suffering a severed spinal cord after Annalina pushed her off stage.

Ruin was nominated for Best Female at the fourteenth Urapopstar Awards, and Best Video and Best Songwriter at the fifteenth ceremony, winning the latter category for "Hair of the Dog." Ruin will host the seventeenth Urapopstar Awards in November 2007 with long-time collaborator and close friend Alesha.

Select discography
For a detailed list of releases, see: Shell Ruin discography.


 * Kill Pop (2007)
 * The Dirty Is Done (2007)
 * Charm Offensive (2008)
 * Never Stop (2009)
 * Panic Station (2011)
 * Play (2015)