Masc For Masc

"Masc For Masc" is a song by British recording artist Jack Stevens, and is the first single from his fifth studio album Close Encounters.

Background
‘Masc For Masc’ was the first track written for Jack’s fifth studio album ‘Close Encounters’ and was recorded in the Spring of 2020 as Jack returned to the recording studio, initially as a creative outlet with no recording contract of plan to release any material. The track has been dubbed an LGBTQ+ anthem with its comical and tongue in cheeks lyrics representing the common issue of femme shaming within the community on dating apps and social media.

‘Masc For Masc’ was confirmed for release in September through Jack’s official social media channels and Jack embarked on a heavy promotional campaign for the track and accompanying album which saw him perform at the MTV EMA Awards, Strictly Come Dancing and The Graham Norton Show in the UK as well as recording remote performances for broadcast across Europe, Australia and The Late Late Show in America. The campaign was widely recognised within the industry as being very successful and was nominated in the industry category of ‘Best Promotional Campaign’ at the URAPS Critics Choice Awards 2021.