Ruin Cosmetics

Ruin Cosmetics is a range of skin care products which were released by British recording artist Shell Ruin in Japan on August 17, 2017. The premiere took place at Omotesando, Tokyo, and the product was developed in collaboration with MTG Co. Ltd, one of the foremost beauty care product developers in Japan. Ruin had previously released a picture on her Instagram account where she posed on her bathroom floor, while a caption said the following: "She's done for the day! Bath or shower? #RuinCosmetics." The link from the hashtag connected to the official website for Ruin Cosmetics.

An exclusive release took place at a store on August 9, 2017, following a country-wide availability from August 17. The skin care ranges available included a serum—exclusively created for Shell Ruin—for obtaining a glow effect on the skin, a chrome induced clay mask for enrichment of the skin as well as a skin rejuvenator which helps to eradicate impurity. As stated in Ruin's official website, the main motto of the product was to "challenge women and their awareness about the art of beauty and skin care. The Ruin Cosmetics pop-up store will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals." Michelle Peck, who had been appointed as Ruin's skin advisor for the last ten years, was enlisted as the brand ambassador for the product.

Ruin Cosmetics became available to purchase online from October 2017, with online exclusivity and free shipping worldwide. The full line became available in Selfridges in the United Kingdom in November 2017 and by the end of the year, Ruin Cosmetics was stocked in at least on retailer in every country worldwide.