In It To Win It

In It To Win It is the second single by indie-pop singer Olivia Rush, lifted from her debut album 'Night Crawl'.

Background
'In It To Win It' is a mid-tempo track, written by Rush and produced by Andre Cassenove of Indigo Peak. Electronic beats are featured around orchestral sections. Thematically, it explores a parasitic relationship which Rush revealed on The BBC's The One Show during an interview on May 6th 2021 to be autobiographical.

Music Video
An accompanying video directed by Øystein Aspelund was released via YouTube in April 2021. The high-concept clip is an homage to 1980's horror films and features Rush haunted by a ghostly figure with glowing eyes who follows the singer as she tries to escape a darkened manor house. Shots of the singer silently screaming and ghostly ballet dancers in a great hall are interspersed throughout.

Reception
The video was met with critical acclaim for its themes and Aspelund's directorial style. It was streamed on YouTube over 300,000 times in its first 48 hours.

Digital
01. In It To Win It 02. I Shall Believe 03. In It To Win It (Indigo Peak Remix) 04. In It To Win It (H1J4CK Remix)

CD Single
01. In It To Win It 02. I Shall Believe 03. In It To Win It (Indigo Peak Remix) 04. In It To Win It (H1J4CK Remix)

7" Vinyl
Side A 01. In It To Win It 02. I Shall Believe

Side B 03. In It To Win It (Indigo Peak Remix) 04. In It To Win It (H1J4CK Remix)

Critical Reception
'In It To Win It' was well received by critics. NME, in their review of 'Night Crawl' highlighted it as a standout track.