Girls Like Dynamite

Girls Like Dynamite is a joint single by Ruby and the Gems and Bella-May, released via Fusion Records on December 17th 2012. The single was in aid of the Beat Bullying UK charity. The track was written by both vocalists and produced by British production team Xenomania. On December 23rd 2012, the track officially debuted at #1 on the Urapopstar Singles Charts, becoming the 2012 Christmas #1. It was Bella's third consecutive time to hit the top spot and Ruby's second consecutive #1.

Proceeds from the single and the Lick My Gem Tour were donated to the Beat Bullying charity. The pair also starred in a 2 part documentary for BBC, Bullying: The Hidden Truth.

Background
Rumours of a collaboration single between Ruby and Bella began as far back as July 2012. At that time, both artists were touring the United Kingdom and were spotted leaving a recording studio together. Bella's PR later quenched the rumours, stating that Bella was recording a track for her third album and Ruby only popped in to say hello and listen to the track. The collab rumours surfaced again in October 2012 when Ruby tweeted a picture of herself and Bella, with a finger to their lips in a "Shhh" manor, with the caption: "We've got a secret to share, we can not wait for you guys to find out! X". In early November 2012, the single release was announced. Days later, the Lick My Gem Tour was announced.

Release and reception
NME were the first to review the track, which they called "the collaboration of 2012". They praised the "hot mess" production and complimented both artists on the good cause the single was raising money for. Popjustice had the song as their "Song of the Day", with the caption "The greatest song of the 21st century". Eloise Clarke from SPKTRM cited the songs "whacky, bitchy and catchy" lyrics as the best thing about the track and said her favourite lyric was the silly "We gonna give you Rubella-la-la".

Music Video
The music video, directed by Taylor Cohen, premiered on December 3rd on a Rubella VEVO channel, which also contained a lyric video to the track. The video begins showing both singers' lips. It's unknown who's are who's, but one pair is luminous pink and the other is luminous orange. They mouth to the lyrics "We gonna give you Rubella-la-la". As the first verse kicks in, there are scenes of Ruby and Bella in a dimly lit diner, which has a purple hue to it. They sing the song as dancers surround them, dancing to the song. The scenes with the luminous lips are shown in-between these scenes too. As the second verse begins, there are scenes of Bella and Ruby in a black setting with a spotlight on them. All three scenes are shown throughout the rest of the video. The video ends with Ruby and Bella sharing a milkshake together.

Promotion
The pair performed the single at the following events:


 * Cheerios Childline Concert - The O2, Dublin, Ireland
 * The Royal Variety - Royal Albert Hall, London, UK
 * The X Factor Final - Manchester Central, Manchester, UK
 * BBC Radio 1 Live Lounge - BBC Radio 1 Studios, London, UK
 * Lick My Gem Tour - Various arenas, UK & Ireland

Formats

 * Promotional CD
 * 1) "Girls Like Dynamite"
 * 2) "Girls Like Dynamite" (Instrumental)


 * CD Single
 * 1) "Girls Like Dynamite"
 * 2) "Girls Like Dynamite" (Thriller Jill Radio Mix)
 * 3) "Girls Like Dynamite" (Tony Lamezma's Explosive Club Mix)
 * 4) "Girls Like Dynamite" (Xenomania Club Mix)


 * Digital Single
 * 1) "Girls Like Dynamite"
 * 2) "Girls Like Dynamite" (Instrumental)
 * 3) "Girls Like Dynamite" (Uniting Nations Remix) [Pre-Order only]


 * Limited Edition 7" Picture Disk
 * 1) Girls Like Dynamite
 * 2) Look At Me Now


 * Remix EP
 * 1) Girls Like Dynamite
 * 2) Girls Like Dynamite (Thriller Jill Radio Remix)
 * 3) Girls Like Dynamite (Tony Lamezma's Explosive Club Mix)
 * 4) Girls Like Dynamite (Xenomania Club Mix)
 * 5) Girls Like Dynamite (Xenomania Radio Edit)
 * 6) Girls Like Dynamite (Tube City Club Mix)
 * 7) Girls Like Dynamite (Tube City Radio Mix)
 * 8) Girls Like Dynamite (The Alias Radio Mix)

Charts
Total Sales: 374,258