In It To Win It

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"In It To Win It"
Single by Olivia Rush
from the album "Night Crawl"
B-side "I Shall Believe"
Released 7th May 2021
Format Digital, CD, Vinyl
Recorded 2020
Genre Indie pop, electronica
Label IPR
Writer(s) Olivia Rush
Producer Andre Cassenove
Olivia Rush singles chronology
"Displaced"
(2021)
"In It To Win It"
(2021)
"Petrichor/Balenciaga/Sweat"
(2022)

In It To Win It is the second single by indie-pop singer Olivia Rush, lifted from her debut album 'Night Crawl'.

Background[edit | edit source]

'In It To Win It' is a mid-tempo track, written by Rush and produced by Andre Cassenove of Indigo Peak. Electronic beats are featured around orchestral sections. Thematically, it explores a parasitic relationship which Rush revealed on The BBC's The One Show during an interview on May 6th 2021 to be autobiographical.

Music Video[edit | edit source]

An accompanying video directed by Øystein Aspelund was released via YouTube in April 2021. The high-concept clip is an homage to 1980's horror films and features Rush haunted by a ghostly figure with glowing eyes who follows the singer as she tries to escape a darkened manor house. Shots of the singer silently screaming and ghostly ballet dancers in a great hall are interspersed throughout.

Reception[edit | edit source]

The video was met with critical acclaim for its themes and Aspelund's directorial style. It was streamed on YouTube over 300,000 times in its first 48 hours.

Tracklistings[edit | edit source]

Digital[edit | edit source]

01. In It To Win It
02. I Shall Believe
03. In It To Win It (Indigo Peak Remix)
04. In It To Win It (H1J4CK Remix)

CD Single[edit | edit source]

01. In It To Win It
02. I Shall Believe
03. In It To Win It (Indigo Peak Remix)
04. In It To Win It (H1J4CK Remix)

7" Vinyl[edit | edit source]

Side A
01. In It To Win It
02. I Shall Believe

Side B
03. In It To Win It (Indigo Peak Remix)
04. In It To Win It (H1J4CK Remix)

Notes[edit | edit source]

  • 'I Shall Believe' originally performed by Sheryl Crow. Written by Crow and Bill Bottrell.

Critical Reception[edit | edit source]

'In It To Win It' was well received by critics. NME, in their review of 'Night Crawl' highlighted it as a standout track.

Gallery[edit | edit source]

Chart Performance[edit | edit source]

Chart (2021) Peak
position
Top 40 Singles Chart 5
Airplay Chart 3