In It To Win It
| "In It To Win It" | ||||
|---|---|---|---|---|
 | ||||
| Single by Olivia Rush | ||||
| from the album "Night Crawl" | ||||
| B-side | "I Shall Believe" | |||
| Released | 7th May 2021 | |||
| Format | Digital, CD, Vinyl | |||
| Recorded | 2020 | |||
| Genre | Indie pop, electronica | |||
| Label | IPR | |||
| Writer(s) | Olivia Rush | |||
| Producer | Andre Cassenove | |||
| Olivia Rush singles chronology | ||||
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In It To Win It is the second single by indie-pop singer Olivia Rush, lifted from her debut album 'Night Crawl'.
Background[edit | edit source]
'In It To Win It' is a mid-tempo track, written by Rush and produced by Andre Cassenove of Indigo Peak. Electronic beats are featured around orchestral sections. Thematically, it explores a parasitic relationship which Rush revealed on The BBC's The One Show during an interview on May 6th 2021 to be autobiographical.
Music Video[edit | edit source]
An accompanying video directed by Øystein Aspelund was released via YouTube in April 2021. The high-concept clip is an homage to 1980's horror films and features Rush haunted by a ghostly figure with glowing eyes who follows the singer as she tries to escape a darkened manor house. Shots of the singer silently screaming and ghostly ballet dancers in a great hall are interspersed throughout.
Reception[edit | edit source]
The video was met with critical acclaim for its themes and Aspelund's directorial style. It was streamed on YouTube over 300,000 times in its first 48 hours.
Tracklistings[edit | edit source]
Digital[edit | edit source]
01. In It To Win It
02. I Shall Believe
03. In It To Win It (Indigo Peak Remix)
04. In It To Win It (H1J4CK Remix)
CD Single[edit | edit source]
01. In It To Win It
02. I Shall Believe
03. In It To Win It (Indigo Peak Remix)
04. In It To Win It (H1J4CK Remix)
7" Vinyl[edit | edit source]
Side A
01. In It To Win It
02. I Shall Believe
Side B
03. In It To Win It (Indigo Peak Remix)
04. In It To Win It (H1J4CK Remix)
Notes[edit | edit source]
- 'I Shall Believe' originally performed by Sheryl Crow. Written by Crow and Bill Bottrell.
Critical Reception[edit | edit source]
'In It To Win It' was well received by critics. NME, in their review of 'Night Crawl' highlighted it as a standout track.
Gallery[edit | edit source]
Digital/CD
UK Vinyl
Chart Performance[edit | edit source]
| Chart (2021) | Peak position |
|---|---|
| Top 40 Singles Chart | 5 |
| Airplay Chart | 3 |
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